Strategy

So You Want to Start a Business, eh?

So You Want to Start a Business, eh?

A business plan is not only a step to take to satisfy a banker or investor, it should be used as an investment tool for the potential business owner to fully understand the risk and potential reward of the business model. By forcing one to tediously think through everything from growth rates and capacity to the timing of various costs, a more informed decision can be made as to whether the business is a good investment of time and resources.